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Τετάρτη 13 Μαρτίου 2013

Facebook users unwittingly revealing intimate secrets, study finds


Facebook
Facebook: researchers were able to accurately infer a Facebook user’s race, 
IQ, sexuality, substance use and political views using only their ‘likes’. 

*Photograph: Chris Jackson/Getty Images


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Facebook users are unwittingly revealing intimate secrets – including their sexual orientation, drug use and political beliefs – using only public "like" updates, according to a study of online privacy.
The research into 58,000 Facebook users in the US found that sensitive personal characteristics about people can be accurately inferred from information in the public domain.
Researchers were able to accurately infer a Facebook user's race, IQ, sexuality, substance use, personality or political views using only a record of the subjects and items they had "liked" on Facebook – even if users had chosen not to reveal that information.
The study will reopen the debate about privacy in the digital age and raise fresh concerns about what information people share online.
Michal Kosinski, one of the academics behind the study, said he believed Facebook users would be "spooked" by the findings and called for regulatory intervention by politicians.
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 ----------------------> guardian.co.uk

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