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Τετάρτη 15 Μαΐου 2013

The newsonomics of where NewsRight went wrong



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Quietly, very quietly, NewsRight — once touted as the American newspaper industry’s bid to protect its content and make more money from it — has closed its doors.
Yesterday, it conducted a concluding board meeting, aimed at tying up loose ends. That meeting follows the issuing of a put-your-best-face-on-it press release two weeks ago. Though the news has been out there, hardly a whimper was heard.
Why?
Chalk it up, first, to how few people are really still covering the $38.6 billion U.S. newspaper industry. Then add in the fact that the world is changing rapidly. Piracy protection has declined as a top publisher concern. Google’s snippetization of the news universe is bothersome, but less of a central issue. The decliningrelative value of the desktop web — where NewsRight was primarily aimed — in the mobile age played a part. Non-industry-owned players like NewsCred (“The newsonomics of recycling journalism”) have been born, offering publishers revenue streams similar to those that NewsRight itself was intended to create.
Further, new ways to value news content — through all-access subscriptions and app-based delivery, content marketingmarketing services, innovative niching and more — have all emerged in the last couple of years.....(...)
περισσότερα ΕΔΩ:http://www.niemanlab.org


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