On June 30, 2004, a man by the pseudonym of "Juan Mann"
(pronounced, "one man") started offering free hugs to
strangers on the streets of Sydney, Australia.
(pronounced, "one man") started offering free hugs to
strangers on the streets of Sydney, Australia.
Six years later, he's a bona fide viral sensation on the web,
but he's not much richer thanks to his Internet fame.
but he's not much richer thanks to his Internet fame.
"My life had fallen apart and had nothing left to lose,
" Mann told us in an email. "I'd spent months living alone
in a remote part of Australia, avoiding human contact
where possible."
" Mann told us in an email. "I'd spent months living alone
in a remote part of Australia, avoiding human contact
where possible."
Mann's life fell apart after his parents divorced and his
fiancee broke off their engagement.
He was studying anthropology and communcations in
London at the time. He moved back to his native Australia
for a change of scenery.
fiancee broke off their engagement.
He was studying anthropology and communcations in
London at the time. He moved back to his native Australia
for a change of scenery.
After living in Australia for a few months, a friend tracked
him down and dragged him to a party so he could
"reconnect with society again."
At the party, a complete stranger walked up to Mann and
hugged him, and for that brief moment, Juan Mann didn't
feel down about himself. After the short embrace,
he realized then that a simple hug could do the trick to
making other people feel better.
him down and dragged him to a party so he could
"reconnect with society again."
At the party, a complete stranger walked up to Mann and
hugged him, and for that brief moment, Juan Mann didn't
feel down about himself. After the short embrace,
he realized then that a simple hug could do the trick to
making other people feel better.
After the party, Juan Mann set out to a busy street
in Sydney and held up a large poster board sign that
read FREE HUGS.
"The idea of standing in a busy city street holding up
a sign offering to be friendly to a stranger scared me,"
Mann told us. "I thought that if I could offer Free Hugs,
then I could do anything."
in Sydney and held up a large poster board sign that
read FREE HUGS.
"The idea of standing in a busy city street holding up
a sign offering to be friendly to a stranger scared me,"
Mann told us. "I thought that if I could offer Free Hugs,
then I could do anything."
Months later, Juan Mann was still giving out hugs when
he met Shimon Moore, who also held a sign in his hands
– a shoe sale sign.
The two sign-holders talked about Free Hugs.
he met Shimon Moore, who also held a sign in his hands
– a shoe sale sign.
The two sign-holders talked about Free Hugs.
The next week, Moore ditched his sign for a video camera,
tagging along with Mann to film his embraces with strangers.
Mann and Moore became close friends, even becoming
housemates.
tagging along with Mann to film his embraces with strangers.
Mann and Moore became close friends, even becoming
housemates.
Mann's life was going well hanging out with Moore,
and giving out hugs, but the good times didn't last.
He stopped offering free hugs, because he had,
"to spend more time caring for my blind grandfather
while my grandmother lay dying in hospital,"
Mann told us. He was also apart from his new friend.
Moore had left Australia, moving to Los Angeles to
pursue a music career.
and giving out hugs, but the good times didn't last.
He stopped offering free hugs, because he had,
"to spend more time caring for my blind grandfather
while my grandmother lay dying in hospital,"
Mann told us. He was also apart from his new friend.
Moore had left Australia, moving to Los Angeles to
pursue a music career.
On the day of his grandmother's funeral, Mann returned
home and found a DVD in the mailbox, with
"This is who you are," written on it.
Shimon Moore had edited all the footage he took of the
Free Hugs Campaign into a music video featuring a song
by his band, Sick Puppies. One week later,
Moore uploaded the video onto YouTube and the world
watched happy embraces amongst strangers on the
streets of Sydney.
home and found a DVD in the mailbox, with
"This is who you are," written on it.
Shimon Moore had edited all the footage he took of the
Free Hugs Campaign into a music video featuring a song
by his band, Sick Puppies. One week later,
Moore uploaded the video onto YouTube and the world
watched happy embraces amongst strangers on the
streets of Sydney.
The video became a viral hit.
David Burch of web video measurement service TubeMogul
tells us there are 1,279 "Free Hugs" response videos to the
original "Free Hugs Campaign," with over 38 million views.
Meanwhile, Mann and Moore's original video has been
viewed over 61 million times.
David Burch of web video measurement service TubeMogul
tells us there are 1,279 "Free Hugs" response videos to the
original "Free Hugs Campaign," with over 38 million views.
Meanwhile, Mann and Moore's original video has been
viewed over 61 million times.
Despite "Free Hugs" videos racking up almost 100 million views,
Juan Mann has struggled to make money from the video
and campaign.
Juan Mann has struggled to make money from the video
and campaign.
"When [Moore] posted the YouTube video, his manager had
me sign a contract employing that same manager as mine,"
Mann said. "I complied, believing that Shimon, as my friend,
would make certain that we were both amply compensated
for the video and the Free Hugs merchandise the band sells."
me sign a contract employing that same manager as mine,"
Mann said. "I complied, believing that Shimon, as my friend,
would make certain that we were both amply compensated
for the video and the Free Hugs merchandise the band sells."
That didn't happen. Juan Mann feels he was screwed over by
his former housemate. He revealed to us that all the earnings
from the ads placed on the video, t-shirt sales, and other
"Free Hugs" merchandise go straight to the band and
their management.
his former housemate. He revealed to us that all the earnings
from the ads placed on the video, t-shirt sales, and other
"Free Hugs" merchandise go straight to the band and
their management.
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